On the 24th of December 2010 the Beijing municipal government introduced a new lottery system for the allocation of car licence plates to new car buyers in an effort to control the cities growing traffic congestion problem. A 2010 global study by IBM (2010) of commuters in 20 large global cities placed Beijing equal first with Mexico City on its Commuter Pain Index. The index is comprised of 10 issues:
• Long commuting time and time stuck in traffic;
• Agreement that:
o Price of gas is already too high;
o Traffic has gotten worse;
o Start-stop traffic is a problem;
o Driving causes stress;
o Driving causes anger;
o Traffic affects work;
o Traffic so bad driving stopped; and
o Decided not to make trip due to traffic.
The IBM study also showed that 25% of Beijing commuters that were surveyed would choose to work more if their commute time could be significantly reduced.
Beijing authorities have for some time being attempting to reduce traffic congestion within the city. Previous traffic congestion and vehicle control policies have included a rotating system that bans passenger cars from being driven in the city one day a week based on their number plate, ban on cars not registered in Beijing from driving in the city during rush hour, the introduction of quality bus corridors, increased parking fees and bike sharing scheme. In addition, since the China held the Olympics in 2008 Beijing authorities have continued to invest steadily in the public transport infrastructure. December 2010 saw the completion of 5 new subway and rail lines.
However, such initiatives have failed to suppress the demand for and use of the private car. The Economist (2011) notes that at the end of November 2010 Beijing’s vehicle population stood at 4.7m vehicles with this figure representing a 6% increase between August and November alone. According to the Los Angeles Times (2011) Beijing’s public transport infrastructure is not efficiently designed citing how Shanghai which has a larger population has just one-third the number of cars. Failure of existing traffic congestion policies has resulted in the Beijing government introducing the lottery system for new car licence registration. This new traffic policy measure will restrict new car registrations in Beijing to 240,000 per annum from 2011 onwards. According to the Economist (2011) this level of new car registrations will be a third of the 2010 level.




